Oterus Biosystems came to us with a rough outline of a pitch deck they had created to help raise investor funds. Leveraging our expertise in branding and messaging, we transformed their initial sketch into an intuitive and sophisticated presentation to add clarity and trustworthiness. Our goal was to create a brand that resonates within the IVF space by representing both women and scientific innovation. The logo we designed symbolizes new life forming, which captures Oterus Biosystems’ mission.