San Diego Brand & Packaging Design Studio
Building Brands People Trust.
Walter & Wayne is a San Diego branding and packaging design agency for CPG, food and beverage, supplement, spirits, pet, and biotech brands. Our brand and strategy work is based on Human-Centered Design approach: focusing on how real customers interact with marketing and design systems in the real world to create solutions that create recognition, understanding, and trust.
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W&W was founded by Wayne L Conrady II in 2021. Wayne brings over a decade of experience as an art director, professor, designer, and strategist for growing brands.
All the work you see on our site was created alongside a team of creative individuals Wayne has assembled over his years as a brand director, teacher, and creative collaborator. -
As part of a brand system, we aim to elevate every customer touchpoint, including sales decks, retail packaging, trade show booths, websites, endcap displays, social media campaigns, touchscreen designs, and new creative concepts.
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As a speaker and panelist, Wayne Conrady focuses on the intersection of marketing, branding, human-centered design, and AI. His talks are grounded in real client work, offering actionable frameworks that teams can immediately apply. He is a former Adjunct Professor of Design at Point Loma Nazarene University.
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Bettani
Van Craft
SD Parks Foundation
Solite
The Rooibos Co.
Root & Splendor
Coastal Cans
Rustic Ridge
Oterus Bio
SuperRuff
Luxury V.P.
Huesa
Promo Drone
Mya's
Austin Mics
Mpact
Brickcessories
REMA
Excel
Tapshack
Better Dairy
Gotta
Stitchi
Better & Happier
Pure Lab Solutions
Calcea
Ascend
Handy Dandy
Access Trax
SonicSomm
Picked For You
The Love Aquarium
Meat The Fungi
Aquillius
What we do
Brand and packaging designs built around connection & trust.
One partner for the brand, the box, the voice, everything that sells it, and people connect to and come back for and trust.
Brand Identity
Strategy, messaging, logo, and visual systems that make a young brand look established.
Packaging Design
Retail-ready packaging systems for food, beverage, supplement, and spirits products, from concept to compliant, print-ready files.
Sales Materials
Websites, sell sheets, pitch decks, and trade show displays that stay consistent from shelf to boardroom.
Let’s work together to build your brand.
Drop us a line and we’ll set up a call to talk about how we can help your brand. We’ve helped food and beverage founders, supplement and spirits brands, biotech startups, and Amazon sellers in San Diego and nationwide.