We created a ground-up branding system for Rustic Ridge Winery to help the family-owned business refine the truck centric identity they created. As part of our efforts, we created a wine bottle design that could extend to a family of products, a new wordmark, monogram, color system, and illustration that captured the winery’s approachable appeal. After much consideration the client choose to work with us to expand on their existing brand rather than pursuing this new direction.