Living to 100 Club:
Naming strategy, brand identity, packaging design, and messaging.
Living to 100 Club had a unique enroute into the market with over 30 years of experience working with Geriatric patients in long-term care facilities. The company knew that one of the biggest struggles facilities faced in their day to day operations was to create programs to keep people engaged and active. When Living to 100 Club came to W&W, they had developed their curriculum but found people didn’t like using their self-printed binders - so W&W devised a solution to put the content in a new form factor that would be easier to use and market. The new system has 12 decks covering a wide array of topics and is built for future growth as customers look forward to receiving a new deck every month.