The Rooibos Co. came to W&W with a challenge. How do we introduce Rooibos Tea into the mainstream market as a competitor with coffee alternatives like Mudwater and Rasa. We developed a comprehensive packaging system that expanded their single product into a line of functional beverages, and supported their goal to appear as a top shelf brand that could easily sit next to instant coffee at Target. We look forward to continuing our work with The Rooibos Co. as we develop their direct to consumer subscription model with sustainable packaging.